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Providers and “grabbing”

The diligence of the provider in a case of “grabbing”.

Let’s examine a recent ruling by the Court of Rome which involved a provider in a “grabbing” issue. The issue relates to the hosting business that many providers carry out for their customers.

As part of this activity, providers allow customers to enter on the Internet a site with a domain name chosen (and registered) by the latter.

The ruling that we are going to examine would seem to impose on the provider a prior check on the domain name of the customers, using ordinary diligence in order to grasp the possible illegality of the domain name and prevent it from being used.

The fact dates back to March 1999. In a nutshell, a user of the I.net provider had put a site online under the domain www.ina.it.

The INA (National Insurance Institute) had subsequently referred the Court of Rome asking for the immediate prohibition of the use of this domain, as the Ina trademark had been registered since 1986 and in any case the name of the aforementioned company had always been given with the acronym Ina.

In the appeal, the National Insurance Institute claimed the violation of the trademark and competition provisions. In addition to the aforementioned request, INA also asked the Court to order the I.net provider to disconnect and prevent the user from using the domain www.ina.it.

Following the appeal, the user renounced the use of the “offending” domain, I.net instead resisted the question, arguing that any liability (for unfair competition or violation of trademark law), could be attributed to the user ( owner of the domain name) and not to the provider, who had limited himself to providing the connection to the network and on which there would be no obligation to check the content of pages entered on the site managed by the user.

The Court issued its decision arguing that the provider would not answer for the offenses committed without its knowledge (for example in the case of unlawful communications or information disseminated by third parties on the site and not subject to its control), it must instead answer for the unlawful act of others if illegal disclosures are provided. “… The opposite opinion would allow, for example, that the provider giving the link to those who expressly intend to open a site in order to carry out traffic of minors to go exempt from liability for shameful purposes or drug trade “.

By virtue of this principle, the Court of Rome believed that ordinary diligence should have allowed the unlawfulness of the use of a well-known trademark by a person not authorized for this purpose to be seized, at least in terms of unfair competition.

Therefore, both the user (who had registered the domain used) and I.net (in competition) were held responsible for the illegal act.

So far the sentence, let us now try to understand which principles must be taken into consideration.

By virtue of the ruling in question, the provider / maintener would have a duty to supervise domain names.

According to the Roman judges, the providers (which host third party sites) should always verify the correspondence of the domain name with a distinctive sign already registered or in any case known and, if this finding is positive, verify that the user who uses said name to domain is the legitimate owner of the distinctive sign.

If they do not carry out these operations and the domain corresponds to a registered trademark, they could be considered co-responsible for the offenses committed by the user.

The sentence immediately sparked several surprised reactions.

In fact, the control that would seem to be required by the Roman Court appears to be excessively onerous for the provider who only provides the hosting service to a user who already has his own domain registered.

However, the advice is to contractually regulate the matter, that is, it is advisable to include in the hosting contract a user declaration in which the user supports the full ownership of the domain name registered in compliance with the Italian legislation on trademarks and competition.

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Similar domains

Two judgments in comparison

Sometimes it happens that two companies competing with each other use addresses of sites with similar names without these addresses having previously been registered as trademarks.

It has happened, for example, that two companies have created, in subsequent times, two sites that offer almost identical services (tourist and historical information on Rome) and that have chosen domain names, respectively, www.romeonline.it and www. romeonline.net.

The confusion is clear, and in fact the owner of the domain registered first turned to the Court of Rome to inhibit the further use of the domain registered in the following period (www.romeonline.it).

The judge who dealt with the matter established that the attribution of the name Romeonline.it to the Internet address, adopted after the registration of the domain Romeonline.net, does not constitute an offense in that it is a “…. descriptive trademark. and therefore weak, as it lacks individualizing function and sufficient distinctive capacity “.

In a similar case, the Court of Milan instead recognized wider protection.

The lawsuit (dating back to August 97 and previously mentioned) was initiated by Amadeus Marketing, a company operating in the tourism and hotel services sector, as well as the owner of the Amadeus.net website (through which it offers its services) and the Amadeus registered trademark.

The Amadeus company turned to the Court of Milan to inhibit the use of the Amadeus.it site, owned by Logica srl, through which it was offered – through links – the possibility of consulting pages concerning companies providing various tourist services, also with faculty of online booking.

The concrete risk of confusion of the distinctive signs was confirmed in an indisputable manner by the Court of Milan, however, the use of the domain Amadeus.it was not generally precluded but the injunction was sentenced only in reference to the tourism sector.

In essence, the Court of Milan ordered Logica srl ​​to preclude access, through the Amadeus.it website, to booking and tourist services in general and the related information and online reservations.

In fact, by visiting the Amadeus.it site today you no longer read any reference to tourist and hotel services, nor are there links to other tourist-type sites.

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Domain grabbing and cybersquatting

The perfect domain name is worth thousands of euros, if not millions, and people looking for a suitable address (URL) for their site often have to recognize that easy to remember names have already been purchased by others. But not all purchased urls have a site and are really used. It also happens that a domain is purchased for the purpose of being resold.

The demand is very important for the price increase: the most requested domain extensions (.com, .it, etc.) are also resold for several thousand euros. In the domain sales market there are many people and companies who have foresightedly purchased addresses with great potential.

The boundary between reselling domains legally and committing an action punished by law is very subtle. In Italy the terms domain grabbing and cybersquatting are often used interchangeably, but in reality there is a difference between the two.

Domain grabbing

Domain grabbing consists in purchasing a domain not to use it but to sell it and make a profit. Those who deal with domain grabbing hope to obtain a considerable profit margin, to do this they use terms in common use with the preferred top level domains.

The names of specific products or services are usually avoided in domain grabbing in order not to run into legal disputes with the rights holders.

So domain grabbing does not violate the trademark right. Sometimes domain grabbing is considered by the internet community as ethically questionable, in reality the trade of domains is a commercial operation recognized by Italian law, provided that there is no illegal action against competition.

In Italy there is a tendency to simply speak of resale of domains, when referring to a commercial action legally recognized and protected by law. In fact, the expression domain grabbing has a negative connotation, because the expression is frequently used as an analogue of cybersquatting.

Cybersquatting

Cybersquatting (from English squatter = abusive) is dedicated to the brands and proper names of people or companies. The goal is to register terms that are legally protected as part of the domain name and then sell them at exorbitant prices to the real owner. According to the type of protected term, cybersquatting is also defined as brandjacking, in the case of a brand, or namejacking, if the term in question is the name of a person including pseudonyms and stage names of personalities in sight , musicians, sportsmen or TV stars. Sometimes there are also cases consisting of a cross between the two variants.

To solicit the owners of the rights, domains with a name linked to their ownership are sometimes managed in a questionable way, for example by inserting content that puts the person or company in a bad light. Another variant of cybersquatting is the so-called typosquatting, in which variants of the brand name with typing errors are registered as a domain name, to intercept visitors directly to the official website.

The legislation concerning domains in Italy

Anyone who believes that their brand or name is used by a third party without their right to do so can turn to the law. In Italy, although several bills have been advanced, there is still no specific legislation for cybersquatting and mainly relies on the law to protect the trademark and the right to name to resolve this type of dispute.

In the case of a .it domain, an opposition procedure can be started in the event of disputes, for example when there is a dispute over the name. Registry.it (the Italian NIC) does not take part in the resolution of the dispute but, to start the procedure, it is necessary to inform it in writing with the sender’s data, the domain name in question and the reasons behind the request for the procedure of opposition.

If there is no judgment within 180 days, the procedure must be renewed by registered letter (up to a maximum of two times). Once the procedure has started, there are two possible ways to go: the arbitrary arbitration and the reassignment procedure.

In the first case, a panel of arbitrators with expertise in the assignment of .it domains is addressed, not to the ordinary judiciary.

In the second case, instead, we turn to the Providers of the Dispute Resolution Service (PSRD), which are professional firms dedicated to solving questions relating to Italian domains, in order to verify that the domain in question has not been registered in bad faith.

With regard to international disputes on domains, ICANN (Internet Corporation for Assigned Names and Numbers) has introduced a conciliation procedure with the Domain Name Dispute Resolution Policy (UDRP). This offers an alternative to negotiations

before national law and allows the plaintiffs to obtain, in addition to the cancellation, also a transfer of the disputed domain.

Violations of the right to the name in the domain name
The Civil Code (articles 6 and 7) protects the right to the name not only of natural persons but also of legal ones and the same rules also apply in the case in which a pseudonym is used. In the event that someone misuses the name of another, the law provides that:

“The person, to whom the right to use their name is contested or who may suffer prejudice from the use that others unduly make of it, can request judicial cessation of the harmful event (1), subject to compensation for damages (2) . The judicial authority can order that the sentence be published in one or more newspapers (120 c.p.c.) (3). “

The use of a name in a domain registration is therefore illegal if those who use the domain do not have the right to the name for the domain in question. A Mr. Rossi does not have the same rights on the bianchi.it domain as Mr. Bianchi. The latter would have a much better chance of asserting his claims in a legal dispute. But the right to the name, as already anticipated above, is not possessed only by natural persons. If Mr. Rossi is the administrative director of Bianchi Srl he also has a right on the domain name. In these cases, the NIC assignment principle applies: first come, first served.

In domain name disputes, we are faced not only with names of people, but also with general classical terms typical of common language which are difficult for the person concerned to claim because they represent entire sectors or general categories.

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Domains with special characters

The Internet has been international since its inception. Thanks to the International Telecommunication Union (ITU), people all over the world use the many possibilities of the Word Wide Web, more and more often offered in their mother tongue.

All this is made possible by the so-called international domain names (IDN), available to users since 2003.

Until 2003, domain names could only contain the letters of the Latin alphabet, Arabic numbers from 0 to 9 and dashes (-) because they were based on the standard set of ASCII characters (American Standard Code for Information Interchange).

ASCII includes almost all the characters of a keyboard for the English language and is not very representative for an international project.

To solve this problem, the “Internationalizing Domain Names in Applications” (IDNA) system has been adopted as standard, which defines a standard conversion from Unicode to ASCII and thus allows the use in the domains of each symbol present in all known alphabets.

Internationalized domains, sometimes abbreviated to IDN or NDI, are considered to be one of the biggest revolutions in the history of the Internet. The first to take advantage of these domain names are users who use an Asian, Arabic or African alphabet and would like to create offers online in their language.

But the novelty of internationalized domains has also been welcomed with pleasure in countries like Germany, due to the umlauts (characters like ü, ö and ä), and in France, given the importance of the accents.

Since July 2012, internationalized domain names can also be registered in Italy. The special characters allowed in a .it domain are the following:

à, â, ä, è, é, ê, ë, ì, î, ï, ò, ô, ö, ù, û, ü, æ, œ, ç, ÿ, β

Although the use of these characters is not very common in .it domains, only a few providers offer the possibility to register them. In general, the choice of characters varies according to the Top Level Domain (TLD) chosen.

To ensure that internationalized domain names can be processed on the Internet by many systems, which support ASCII code, each IDN domain, written in Unicode, is converted into a so-called ACE string, which is based on ASCII characters.

The conversion from Unicode to ASCII takes place on the client side (browser, e-mail, programs, etc.) and is based on Punycode, a standard coding system.

Today all contemporary internet programs should be able to understand IDN domains. But, among the problems of internationalized domain names, sometimes there is still the transition from the IDNA 2003 standard to the IDNA 2008 standard, the consequences of which are still being suffered, as well as security issues.

For example, an attacker can deceive a user by referring him to a bogus website in order to steal his personal information. A possible solution to cope with these difficulties may be to register several variants of the same domain name (for example one accented and one not) and redirect them to the main domain through Redirect.

In any case, focusing on domains with an accent can be an opportunity to find new functional solutions for a given project, but on this point of view the opinions are conflicting. As mentioned before, domains with an accent could also cause problems.

In reality, domains with accent represent a great opportunity to be seized at all costs. Domains with special characters must be viewed in the same way as new gTLDs. These are opportunities that allow you to turn your digital business around.

Don’t make the mistake of seeing the news on the web as problems. On the contrary, these are opportunities to be seized to allow a professional to differentiate his work from that of his colleagues.

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Domain extensions

Here are the 5 most common ones and which one you should use.

When looking for a domain name for your business, whether it’s a personal blog or a portfolio site, there are some important aspects to consider. First of all, think of something that is easy for your potential users to remember and that does not contain numbers, grammatical errors or hyphens. Secondly, find a domain that reflects your brand, whether it’s including its name, slogan or keywords associated with your ideal audience niche. Last, but not least, think critically about which top-level domain – the internet extension of your site – makes the most sense for your specific needs. On this page, we’ll show you the five most common domain extensions.

A domain extension is the combination of characters following the “dot” in a web address.
It is used to designate categories or as a country code for websites.

What are the five most common domain extensions?
Choosing a recognizable domain extension can help you branding your online business. Here the five most popular internet suffixes.

.com
.net
.org
.eu
.it

The internet suffix you are going to choose has much more importance than you can imagine. Let’s go deeper into the five most popular internet extensions in order to understand which you should consider adopting for your site.

What are the most popular website extensions

  1. .com
    For those who are still wondering, the .com extension is the best known and used among the top level domains (TLD). It was originally designed almost exclusively for commercial purposes, but today it is simply the most widespread. If you are thinking about which domain extension to choose, .com is always a good option if available.

The top level .com domain is excellent for users, because it is familiar.
Humans are creatures of habit. Many visitors have spent the past ten years or more reaching .com sites through their browsers, which is why they are so accustomed to hearing this extension that they automatically associate it with a new domain heard by chance. It is not a fatality therefore, simply because of the fact that there is a version of your domain with the .com extension, someone may accidentally happen on that site instead of yours, for pure human error.

The .com extension is not only the most popular because of its familiarity with users. In fact, many SEO companies claim that the .com domain helps in search rankings. Analyzing the situation from the point of view of backlinking (links that link to a site), a .com domain has unrivaled authority compared to any of the new domain extensions. Therefore, based on backlinking, you generate more credibility and interest by using a .com domain than other top-level domains.

There seem to be only pros in choosing the .com extension, but there are also some cons. The main reason for tacking on a different extension is mainly the fact that the domain with the .com extension has already been taken by someone else. Since the internet has spread, many small investors have bought .com domains to resell them at a higher cost. So if your domain with a .com extension belongs to someone who doesn’t use it, you may have to pay the owner a little more to get hold of it.

In short, if you have the opportunity to grab a .com extension, don’t miss it. However, if you can’t find a good .com – or don’t plan on investing money to buy the rights from some other user – there are other options available.

  1. .net
    Like the .com, the .net internet extension is open to all. Originally created with the aim of being used for networks and service providers, it has now become a valid alternative to .com. The .net could be a good choice for technology companies – or applications – having its roots in technology.

Many people associate .net with web-related services and applications.
If your business operates in this field, the .net extension could be for you and would give more credit to your services. In addition, the .net is less required than the .com, so the chances of your favorite domain being free are greater.

Precisely because it is associated mainly with technology, the .net is little taken into consideration by other businesses so as not to displace their users with a little similar extension. For example, if you have a cookie company and opt for the .net extension, a domain like cookies.net in your head seems perfect. Instead on the web the opposite happens, that is users could don’t find the right one for your business.

Website domain extensions: the most common

  1. .it
    Another popular extension in Italy is the .it. Compared to the domains mentioned above, open to anyone in the world, the .it is reserved only for Italian citizens. Whether you are an individual, a company or a non-profit organization, you must necessarily be a resident or have your business registered in Italy in order to take advantage of the .it extension.

The sites that make the most of the .it extension are those that aim to identify their brand with the territory by evoking notes of patriotism.

In short, the .it extension is perfect for example for business sites and companies related to “made in Italy”, but it would not make any sense for other purposes, especially if the activity does not operate in Italy.

Other options for web extensions
The ones listed above are definitely the ideal web extensions to start with, but they are not the only options available. There are in fact over 1,500 top-level domains available in addition to the five just mentioned. Here is a short list of the most popular domain extensions:

.gov – Limited to government agencies
.edu – Limited to educational institutions
.info – An open extension focused on information
.xyz – An extension open for any use
.ly – Libya country code, but used by several startups who like to play with words
There are many considerations to make when you want to find the perfect domain name for your site. Not only must this reflect your personality or the identity of your brand, but it must be easy to remember and write and also you must also choose the most appropriate domain.

If you are thinking of registering a new domain using one of the most popular web domain extensions, you should consider domini2020.it in order to find the one that best fits your business. The best part? You can also delegate everything to our site platform and build your site without problems.

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Companies! A single domain is not enough to be visible on the web

In the renaissance of the post-Covid-19 Italian economy the recipe passes through the registration of multiple domains: first of all to have domains with keywords that concern their business, then to protect the brand, to grow the business and to innovate.

First of all, having domains with keywords that relate to the work activity of the company is of fundamental importance because by creating with these domains sites developed with SEO techniques, the visibility of the search engines in the paid search is practically guaranteed.

To protect your brand you need to buy domains with various extensions, it is not enough to have the domain with the extension .it or .com but you must also have it with the extensions, eu, .net, .org, and so on.

This prevents competition from taking advantage of your trademark and gaining visibility with your brand.

Doubts about wanting to buy two or more domains is a fairly common place.

To protect their name, large companies buy as many TLDs as possible, where TLD (top level domain) means precisely the extensions .it, .com, .net etc …

If your market is only Italian then you should create the site on the domain of your .it brand and then the other domains will redirect them to the .it.

If instead you expect your market to be international, probably with a bilingual site then it is better to develop the site on the .com and then redirect the other domains to the .com.

To grow your business and make the most of the power of the internet, you must also create and develop the domain or domains that you purchased that contain the keywords related to your business by applying SEO (Search Engine Optimization) techniques or sites optimized for search engines. Research.

This way your site will always be at the top with certain keywords in the search engine listings in the unpaid results.

The more the site is well developed by the SEO expert, the more the site will be visible for longer in the first places of the first pages of the search engines.

Innovating your company with greater visibility on the internet is one of the first things to do.

It is often thought that innovation in a company is launching the latest product made on the market, this often happens in large companies, but if you have a product and you do not advertise it correctly on the internet, the visibility of innovation is lacking.

How many times have I heard answers from some entrepreneurs that in order to be innovative they preferred to optimize the manufacturing processes and invest in machinery and as far as the internet was concerned, the company website was enough for them.

Today it is no longer so, if you want to continue to survive, it was seen during the lock down period due to Covid-19: only the companies that had an online e-commerce have continued to sell.

Having domains and related sites that contain the keywords of the company business is of fundamental importance to keep up with the times.

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The history of the most contested domain on the internet

To see it, sex.com seems like a no-frills Pinterest for porn, but behind the site there is a controversy between the man who invented online dating and the artist who stole the scepter of the internet.

The history of the domain is well documented, with two books and dozens of articles on the subject. It was first registered in 1994 by Gary Kremen, the entrepreneur who founded match.com and who was smart enough to buy other generic domains, including jobs.com and housing.com in the early years of the internet.

Kremen left the sex.com domain aside as he built his online dating business, until one day he received a notification telling him that the site’s email had changed. He thought of a mistake, but soon realized that all domain ownership information had changed. When he called the new phone number associated with the domain, Stephen Cohen answered him, a brilliant man who would soon become his sworn enemy.

“Kremen asked him: what are you doing with my domain? And Cohen replied: no, it’s my domain now, and basically told Kremen to go fuck himself,” writes Kieren McCarthy, the journalist whose book Sex.com traces the legal battle for the site.

It is not yet clear how exactly Cohen came into possession of the domain. After leaving college, Cohen had become a swindler who lived on such tricks. McCarthy says she believes Cohen has found a technical loophole to take over the site, and Kremen’s attorneys have speculated that perhaps he was helped by someone from within the domain’s host company.

“He is suspected of having had a sexual relationship with someone from Network Solutions, and has deceived someone to change the site’s email address and replace it with his own, and from there he changed all the other information,” says the author of Sex. com.

It is no surprise that “sex” was a popular word to look for: the site made millions of visits a day.

Kremen started a legal process to regain sex.com. Meanwhile, Cohen had started running the site, selling and earning millions of dollars. This happened before the launch of Google, when people typed in the various domains to browse the web. It’s no surprise that “sex” was a popular word, and the site made millions of hits a day.

“It was the best domain on the internet because there were millions of people who came there just to see what it contained,” says McCarthy. “It made millions simply by existing. It was the Holy Grail of the net at the time, and people went crazy about it.”

The legal battle over the domain continued for five years, with both tenacious protagonists intent on conquering ownership of the site.

“They were two very intelligent and determined people, neither was willing to let go,” says McCarthy. “Cohen had stolen him and was making millions, so he did everything to keep him, while Kremen was overwhelmed by injustice: he was willing to punish in any way the man who had stolen sex.com from him.”

Kremen eventually won the case, thus setting an important legal precedent. Cohen appealed, but was not accepted. He was sentenced to pay $ 64 million to Kremen, which ushered in the second half of the sex.com saga.

In response, Kremen had “wanted” signs posted throughout Tijuana.

After losing the case Cohen took a flight to Tijuana to avoid payment, and Kremen in response had “wanted” signs posted for the Mexican city everywhere, with photos and personal information of Cohen. McCarthy states that Cohen claimed that this caused some bounty hunters to show up at his door, initiating a gunfight with the Mexican police.

Cohen was later extradited and sent back to the US, where he remained in prison for six months until a judge gave up trying to make him pay the stipulated amount. Cohen declined to pay even a single $ 64 million penny, according to McCarthy.

“Kremen paid lawyers to follow Cohen in whatever he does,” said McCarthy. “They have been playing cat and mouse for ten years now. He follows Cohen around the world trying to get the money he owes and Cohen travels around the world and refuses to pay him.”

And what happened to sex.com? Kremen auctioned it for an estimated $ 13 million in 2006; has passed into several hands, and is now a great porn site, which works like a kind of Pinterest that allows users to upload and share content. It still makes profits, but it’s nowhere near the success it had before Google.

Martin Kelly, project manager at sex.com, says the site is now run by a staff of around 20 people based visits per day between fixed and mobile, and the team plans to renew the site shortly.

“Many historical sites have had problems with managing the right content for their users,” said Kelly. “What we want to do is analyze the data of your favorite contents and redesign areas that respond to our users’ wishes. We want users to be able to follow their favorite stars and share content in an elegantly presented package.”

His days as the Holy Grail of the internet have certainly passed, but the value of sex.com remains an undeniable fact.

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The most expensive domains

The Internet has been spreading around the world for 30 years, even though it has existed for several years. Even then many “visionaries” sensed that the internet is an interesting source of activity to be exploited. And they were not wrong.

Many people register domain names with the hope that one day they will be able to sell them because someone will want to buy them, making a profit. On dropcatch platforms, it is possible to flush out nuggets, called Premium Domain Names, considered as rare virtual real estate assets, with high potential. Then you just need to be vigilant to get them up for auction at the right time.

If the cost of acquiring a virgin domain name is around ten euros (the price varies according to the type of extension), that of Premium domain names can increase very quickly as indicated in the following list of the most expensive domain names sold up to to date.

1.Business.com – $ 345 million: Information on the business.com domain: this domain was purchased in 1999 for the relatively high sum of 7.5 million dollars. Then, a few years later, there were proposals to buy business.com from the New York Times and the Dow Jones, but in the end, this domain was sold to RH Donnelly, one of the world’s 500 biggest fortunes and director of a business. in the SEO universe. For the sum of about $ 350 million, he inherited the domain name but also all the previous content. Undoubtedly we could ask ourselves whether or not to integrate business.com in this ranking, because the amount of the sale includes various factors in addition to the simple domain name. Between 1999 and 2007, the value of the domain name was multiplied by 47, which means an amazing investment!

2.LasVegas.com – $ 90 million: this domain name appears to have been purchased by the same owner of vegas.com for $ 90 million. It should be noted that the buyer was able to take advantage of ease of payment by paying 12 million on the first payment and then spreading the remaining sum over several years, which is the minimum he could do!

3.CarInsurance.com – $ 49.7 million: In 2010, a few months after the acquisition of various interesting domain names in the insurance industry, Quinstreet paid out approximately $ 50 million to purchase the CarInsurance.com domain, one of the 4 most expensive domains purchased and included in our top 20 of the most expensive domain names.

4.Insurance.com – $ 35.6 million: also purchased in 2010 by the same company Quinstreet, this domain reaches the portfolio of the three domains in their possession in the competitive universe of insurance companies.

5.VacationRentals.com – $ 35 million: purchased in 2009 by Brian Sharpies, founder of HomeAway (who had taken over the French site Abritel in 2007). The latter admitted that he purchased this domain name to prevent his Expedia competitor from not doing it in his place!

6.PrivateJet.com – $ 30.1 million: Nations Luxury Transportation, LLC purchased this domain in 2012 for more than $ 30 million for its rental, sale and purchase platform for private jets. Logical.

7.Internet.com – $ 18 million: Is it the source of it all? Who wouldn’t be happy to own this domain name? Internet.com: this is where the internet begins!

8.Insure.com – $ 16 million: one of the 4 least expensive acquisitions of QuinStreet! This domain name was originally acquired by Insure.com for $ 1.6 million and then resold 8 years later for $ 16 million. It was then the first purchase made by QuinStreet in the insurance sector.

9.Sex.com – $ 14 million: this domain name is considered to be the equivalent of Rue de la Paix in the Monopoly game; he even entered the Guinness Book of Records, thus underlining the many twists and turns of his existence. In 1995, entrepreneur Gary Kremen (founder of match.com) registered sex.com but did not use it to develop a site, he preferred to focus on match.com. The domain name was recovered by third parties following a scam worthy of the best detective films: a fake fax number, activities for tens of thousands of dollars a month, escape to Mexico. Its slightly sulphurous story even led to the publication of a book: Sex.com: One Domain, Two Men, Twelve Years and the Brutal Battle for the Jewel in the Internet’s Crown (1). Resold in 2010 on Sedo, its valorisation was estimated at approximately $ 14 million.

1). Sex.com: One domain, two men, twelve years old and the brutal battle for the Internet crown jewel.

10.IRS.com – $ 12.5 million: Just like sex.com, the sale and ownership of this domain name has experienced numerous vicissitudes in the history of the domain name market. In the United States, the IRS is the agency of the federal government that receives income tax and a other taxes. While Intersearch.com paid $ 12.5 million to buy the irs.com domain name, the US Congress envisaged regulating the use of domain names similar to government agency names, claiming that certain sites such as irs. com, irs.org and irs.net sold services that American taxpayers could instead obtain for free on the official IRS website (irs.gov). Intersearch then stated that the current law prohibited the use of the Internal Revenue Service name and its initials, logos and symbols to make it a trade, but that the aforementioned law did not extend to domain names.

11.Hotels.com – $ 11 million: the Hotels.com domain name was purchased by David Roche as part of the Expedia group.

12.Fund.com – $ 9.9 million: In 2008, Clek Media negotiated the sale of the fund.com domain name for approximately $ 10 million.

13.Porno.com – $ 8.8 million: Rick Schwartz bought and sold the domain name porno.com for a 4700% gain. In fact, he bought it for $ 42,000 from a student who previously bought it for $ 5,000.

14.FB.com – $ 8.5 million: it is the giant Facebook that made the acquisition, in 2010, of the 2-letter domain name (commonly called LL.com) FB.COM. FB is the abbreviation used by Nasdaq but also by numerous users to talk about Facebook. FB.com (just like FB.me) returns to the Facebook site, and the internal email addresses of Facebook employees use @ fb.com. A short domain, however, worth 8.5 million dollars.

15.RealEstate.com – $ 8.2 million: the provider of marketing and technology solutions for professionals of the real estate group Market Leader has paid about 8.25 million dollars to buy RealEstate.com thanks to an agreement that includes not only the domain name and website, but also a network of over 250 brokerage firms and hundreds of other real estate domains.

16.We.com – $ 8 000 000: the founders of WeChat and Tencent (the largest Internet service portal in China) obtained the We.com short domain for an estimated amount of approximately $ 8 million during an agreement concluded with If I give.

17.Beer.com – $ 7 million: sold in 2004 for $ 7 million to Thought Convergence Inc, domain name registration office. Health! ?

18.Z.com – $ 6.7 million: There are only six one-letter domains in the world with generic top-level domain extensions: Q.COM, X.COM, Z.COM, I.NET, Q .NET, and Z.COM. The latter Z.com was sold for 800 million yen to GMO Internet, one of the largest internet access and registration office providers in Japan.

19.Israel.com – $ 5.8 million: In May 2008, the domain name israel.com was sold for $ 5.88 million to an unknown buyer. When the registration office announced that the name would be put up for sale, the auction then started at $ 5.5 million and the name was sold in just six days. The previous owner – an American of Jewish origin – did not know it was so valuable when he made the acquisition in 1994, explaining that he had deposited it to prevent someone else from doing it incorrectly.

20.Casino.com & Slots.com- $ 5.5 million: these two domain names were sold each for $ 5.5 million to various buyers and in various periods: casino.com in 2003 and slots.com In 2010.

The second domain name market is in perpetual motion, so there is a high probability that this list of the 20 most expensive domain names will evolve in the future.

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The buying and selling of domain names: a profitable and booming market

In these times of Covid-19 many companies have thought of turning to the internet and diving into the world of online commerce.

This has also increased a market here in Italy that has long been in the U.S. it is a source of high earnings: the buying and selling of domain names.

But what are domain names? For those who still do not know are the words that are written in the address bar of any web browser to find a site, are the words that come after the www. and before the extension .com .it .eu etc.

Let’s take a practical example, if I want to sell cars I will buy an auto.com or auto.it domain, if I want to sell real estate I will buy immobili.com immobili.it or immobili.eu.

The reason why these domain names are attractive is because for search engines they are relevant to the topic of the site and therefore they will appear on the front page looking for “cars” or looking for “properties”.

The most profitable domain names for the sale, in order of importance, are: .com .it .eu .net .org and in some cases also the .info.

Just do a search and it is always the domains with these extensions that appear on the first page in the search engines.

There are also marketplaces that allow domain name resellers to sell their domains. The news these days is that these specialized marketplaces signal a strong purchase of domains that contain the keywords “coronavirus”, “covid-19”.

According to the immunologist Mantovani, scientific director of Irccs Humanitas and emeritus professor of Humanitas University, one of the most cited immunologists in the world, the vaccine for the virus will be available at the end of the year or at the beginning of next year and then many houses pharmaceutical companies will certainly purchase a domain that contains the keyword “covid-19” and “coronavirus” in order to be visible on the first pages of the search engines.

Those who bought this type of domains have certainly made an excellent investment and will certainly find whom to resell it to.

In fact, domains such as “altcoronavirus.com”, “altcovid-19.it”, “altolacoronavirus.it”, “altolacovid-19.com” are for sale on the domini2020.it website.

Other domains that go a lot these days are related to the keyword “maschinenonmollaremai.it”, “maschineinfranchising.com”, “maschinemolamia.it”.

But even in times of Covid-19 domains of all kinds are sold and belonging to the most diverse categories and based on the type of domain.

Given the new post-Covid-19 lifestyle, new perspectives open for products that were previously only purchased in-store.

“Entering post-Covid Phase 2 – explains Stefano Cini, Marketing Analytics Director of Nielsen Connect Italy -, we have crossed the threshold of a New Renaissance, which focuses not on man tout court, but the individual who places digital at the base of Maslow’s pyramid. During Covid-19, the weather – continues Cini – is as if it had received an acceleration, making us land in a future era where every need, from food purchases to the use of the media, is declined according to digital technology, supporting structure and point of non-return of the new humanism. “

The macro categories of the new digital humanism are the world of simplification, the pharmaceutical sector, the tourist world and the social world.

Very important domain names for these new e-commerce are “fastgetup.com”, “trustyourself.it” and “believeinitaly.it”, these too are on sale on domini2020.it.

Many people are forced home and one way to help them is by providing psychological support via the internet via video calls.

The domains of this type are “subitopsicologoaltelefono.it”, “solitudinestop.it”, “ogliadivita.it “and “ogliadiridere.it” also available on domini2020.it.

These are the best domains selected in the current context for those who want to be successful in the near digital future.

The domain buying and selling market has always been booming, for example in the U.S. many domains have reached six-zero digits.

Here are some examples: Business.com – $ 345 million. | CarInsurance.com – $ 49.7 million. | Internet.com – $ 18 million. | 360.com – $ 17 million.

In Italy: assicurazioneauto.it – ​​55,000 euros | estimate.it – ​​43.560 euros.

It is clear that, given the figures reached by these domains, spending a few thousand euros for a domain name that we are sure will bring advertising, customers and therefore profit is not something to be underestimated.

The prices for the domains mentioned above vary from 990 to 2500 euros, visit the site domini2020.it, to find further interesting and selected domains.

In addition to the sale of domains, we offer the domain name including the website already created and ready to begin the sales activity. Obviously the complete online business package already operational in which you only need to insert the products of the domain + site buyer, online business will cost more.

The market for the sale of domain names is very profitable both for those who resell the domains and for those who buy them and have earnings from the site that will surely appear on the first page of the search engines and will be found by more buyers looking for the product that you want to sell.